How To Look After Your Skin In Your 30's And Why It Shouldn’t Be Scary

Reaching your thirties is an amazing milestone but it also means dialling your skincare up a notch to help keep your skin healthy and glowing. The most important thing to keep in mind is don’t panic. Reaching your thirties and seeing signs of ageing has definitely felt daunting to all of us but everyone’s skin evolves over time, this is an inevitable and natural part of your skin journey. Your collagen production and cell turnover naturally slows down which can enhance the appearance of wrinkles, dullness, uneven skin tone or even cause new skin concerns like acne, dryness or oiliness to appear. So it’s only fair to give your skin a helping hand to help it bounce back and ensure it stays healthy. So here’s 3 of the most simple and effective ways to look after your skin in your 30’s:

Incorporating Vitamin C into your routine

Fine tuning a preventative skincare routine before you start seeing any wrinkles will help protect your skin and minimise long term damage. Products containing natural ingredients like Vitamin C are universally amazing for protecting against premature ageing and maintaining your skins barriers. Vitamin C promotes collagen production, diminishing fine lines, and brightens your skin to give a youthful and radiant glow.


Our Bright & Revitalised bundle is the perfect solution to getting a youthful and radiant glow to your skin. We have specifically curated products that are rich in hydration and skin lightening properties to bring you our Bright & Revitalised bundle. This selection of products is packed with hydrating ingredients such as vegan hyaluronic acid and niacinamide, whilst also being highly concentrated with Vitamin C through ingredients such as Kakadu Plum, Desert Lime, and Papaya. These products which will form your skincare routine is packed with all the natural ingredients needed to hydrate and plump fine lines, increase collagen production and brighten up the skin to give a youthful radiant glow.

⭐ ⭐ ⭐ ⭐ ⭐   "Making my skin clear, doesn’t dry it out or make it oily and feel it’s helping clear my recent acne scarring as well. Excited to see what long term use of this product does to my skin, redness and scarring and it also smells amazing!! 😍" - Alex

Protect your skin from sun damage

Sunscreen is already a non-negotiable for your overall health but when you reach your 30’s, sun protection becomes even more crucial. As your skins ability to recover from environmental damage slows down, allowing harmful UV rays to wreak havoc on your skin. We recommend sunscreens that are broad spectrum with an SPF rating of at least 30 and to reapply throughout the day for optimum protection. Consistent sun protection will help fight premature ageing and minimise the appearance of dark spots, fine lines and wrinkles.

Renew your skin with gentle exfoliants

If you’re noticing your skin is becoming more dull or dry, this is because your skin cell turnover is slowing down and your skin is struggling to restore itself and retain moisture. Incorporating gentle exfoliants will help kickstart your skin’s renewal process and also help ensure products are deeply absorbed. However, it’s important to not over-exfoliate with abrasive physical exfoliants as this can actually cause more damage and aggravate skin concerns.  We recommend natural exfoliants like Papaya which is in our Dynamic Duo Anti Redness & Pigmentation Serum.

Incorporating Papaya into our serum which is commonly known as a 'fruit enzyme' - a form of exfoliation which is completely changing up the skincare game, particularly for those with sensitive skin who react to granular exfoliants. This is the most gentle form of exfoliation and buffs away dead skin cells without being overly harsh, leaving your skin silky soft.


⭐ ⭐ ⭐ ⭐ ⭐   "This serum is amazing! I have psoriasis and really sensitive skin, everything makes my face all red and inflamed and hot, I’ve just used this serum and my skin is not one bit dry, hot red or inflamed!" - Kelly

Hydration is key

When your skin lacks water and is less hydrated, it looses it's elasticity, tightness & radiance which can lead to premature ageing. It's important to keep yourself hydrated inside out which means drinking 2.7 litre of water a day and also introducing vegetables and fruits into your diet. When it comes to skincare look for ingredients that boost hydration such as hyaluronic acid.

Green Tea Infused Hydrating Moisturiser ($59.95)

We selected green tea, vegan hyaluronic acid and desert lime to form the gentle actives for this moisturiser. The vegan hyaluronic acid, holding 1000 times its molecular weight in water, is known for its humectant and ultra-hydrating properties. The desert lime in this is a beautiful inclusion to the ingredients list, so rich with Vitamin C to give your skin a youthful and radiant glow and finally the green tea assists with inflammation to reduce swelling.

These steps will help you protect and revitalise your skin whilst adjusting to any changes you may come across in your 30’s. However, it’s important to remember that these phases of your skin journey are completely natural and to not pressure yourself to feel you always have to look perfect. Here at Ava Society, we believe it’s not about perfection, it’s about staying healthy and these simple steps will help your skin health reach it’s fullest potential.